Which two Salesforce tools allow for data segmentation and functionality tailored to different business units?

Datorama is a robust analytics tool designed to help organizations integrate, analyze, and visualize their data from various sources. It allows businesses to segment their data based on different criteria, enabling teams to customize their marketing strategies and insights according to the needs of specific business units. By leveraging Datorama, organizations can create tailored dashboards and reports that reflect the requirements of different segments, making it an effective choice for targeted data segmentation.

When considering the other options, while Marketing Cloud and Pardot can provide functionalities that assist in targeting specific audiences based on marketing campaigns and customer engagement, they do not offer the same level of advanced data integration and segmentation capabilities that Datorama provides. Digital Engagement is primarily focused on enhancing communication with customers across multiple channels, rather than on deep data segmentation and analysis. Thus, while the other tools contribute to overall business needs, Datorama stands out for its specific emphasis on data segmentation tailored to various business units.