Which Salesforce feature is designed specifically for process automation?

Lightning Flow is designed specifically for process automation within Salesforce. It provides tools that allow users to automate business processes through flows, which can include user interfaces for data collection, decision points based on business rules, and record updates, among other functionalities.

With Lightning Flow, users can create both Screen Flows—which involve user interaction—and Auto-launched Flows—which operate behind the scenes without user intervention. This versatility makes it a powerful feature for streamlining processes, reducing manual tasks, and improving efficiency across different departments or functions within an organization.

The other features mentioned, while useful in their respective areas, serve different primary purposes. Einstein is focused on artificial intelligence capabilities, Pardot centers around marketing automation, and NPSP TDTM (Triggered Declarative Tool for Modules) is specific to handling data updates and automations related to nonprofit-specific data models. None of these options provide the same comprehensive process automation capabilities as Lightning Flow.