Which NPSP feature should a consultant use to segment constituents based on onetime gifts?

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Using Levels within the NPSP (Nonprofit Success Pack) is the most effective way to segment constituents based on onetime gifts. The Levels feature allows organizations to categorize donors based on their giving patterns, which includes information on one-time contributions. By creating tiered levels of support—for example, bronze, silver, and gold organizations can easily track the amount and frequency of donations from individual constituents.

This segmentation is particularly useful for organizations looking to target specific donor groups for follow-up communications or fundraising efforts. For instance, those who have given a single, substantial one-time gift can be identified and marked for special acknowledgment or specific engagement strategies.

By utilizing Levels, consultants enable nonprofits to tailor their outreach and marketing strategies effectively, maximizing the potential for increased donor retention and future contributions. This feature is not just about categorizing gifts; it provides a strategic framework to engage with constituents based on their giving behavior, enhancing donor relationships and overall fundraising success.

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