When using NPSP, what should be adjusted to suit unique donor needs and communication preferences?

Adjusting engagement plans is essential in NPSP because they are designed to enhance the relationship between the organization and its donors by aligning with individual donor communication preferences and needs. Engagement plans allow organizations to create structured experiences and touchpoints that reflect the interests and engagement history of each donor. This customization ensures that communications feel personalized and relevant, which can lead to stronger relationships and increased donor retention.

While campaign types, custom fields, and record types have their respective roles within the system, they do not focus as directly on tailoring the communication experience for donors. Campaign types are primarily used to categorize fundraising efforts; custom fields help capture specific data points that may not be included in standard fields; and record types provide options for creating different types of records within the same object. However, none of these options inherently facilitate the ongoing, tailored communication strategies that engagement plans provide for building donor relationships over time.