What should a nonprofit VP of Development do to track giving and potential donors effectively?

The best approach for a nonprofit VP of Development to track giving and potential donors effectively is to review the components on the NPSP Development Forecasting dashboard and create additional reports. This option is advantageous because the NPSP Development Forecasting dashboard provides a comprehensive overview of fundraising metrics, allowing the VP to gain insights into current giving patterns and identify potential donor engagement opportunities.

By examining the existing components of the dashboard, the VP can understand important metrics like donation trends and donor engagement levels, which are crucial for strategic fundraising planning. Furthermore, the ability to create additional reports allows the VP to customize data analysis to fit the specific needs and objectives of the organization, thus enhancing their ability to make informed decisions based on tailored data insights.

This approach emphasizes using existing resources effectively while also enabling the addition of new reports that align with the specific goals and needs of the organization, improving the overall tracking and management of donor relationships and giving.