What should a consultant recommend for a nonprofit trade association selling products online?

The recommendation for the nonprofit trade association selling products online should be Salesforce B2B Commerce because it is specifically designed for businesses that engage in selling to other businesses, which aligns with the nature of a trade association. This platform facilitates complex pricing structures, account-based purchasing, and bulk order processing, which are typical needs for a B2B selling environment.

Salesforce B2B Commerce provides a robust set of features tailored for B2B transactions, including custom catalogs, account hierarchies, and support for sales representatives. These features enable trade associations to effectively manage their online product sales, cater to their member companies, and streamline their sales processes, ensuring they can adequately support their unique selling environment.

In contrast, Salesforce Experience Cloud focuses more on creating digital experiences and community engagement, which may not directly address the specific transactional needs of selling products online. Salesforce B2C Commerce, while effective for consumer sales, is not ideal for a trade association that primarily sells products to other businesses, as it emphasizes direct-to-consumer sales nuances. Salesforce Billing, though important for managing invoices and payments, does not directly manage the selling process, making it insufficient alone for the needs outlined. Therefore, Salesforce B2B Commerce stands out as the most aligned option for the