What is the best method to integrate an existing event management system with Salesforce for automatic data transfer?

The best method to integrate an existing event management system with Salesforce for automatic data transfer is by using Salesforce Connect. Salesforce Connect provides a powerful way to access and manage external data in real-time without having to store that data in Salesforce directly. This makes it particularly suitable for integrations where the event management system may have frequently changing data or where maintaining up-to-date data is critical.

By using Salesforce Connect, you can establish a seamless connection with the external system, allowing users to view and interact with the data as if it were native to Salesforce. This ensures that any updates made in the event management system are instantly reflected in Salesforce, offering a more dynamic and interactive user experience.

This method effectively supports real-time access to data and helps keep Salesforce up-to-date without requiring manual imports or interventions, which is vital for maintaining good user experiences and operational efficiency in event-related activities.