To ensure future donations from a high-net-worth individual are soft credited to an existing board member, what must be included in the donation record?

The correct approach to ensuring that future donations from a high-net-worth individual are soft credited to an existing board member involves specifying both a hard credit and a soft credit on the donation record. Hard credit is given to recognize the actual giver of the donation, while soft credit acknowledges the influence or role that another person, in this case, the board member, may have had in securing that donation.

By establishing both types of credits in the donation record, the organization can accurately reflect the contributions of both individuals involved. The high-net-worth individual is recognized for their donation, which is essential for tracking their giving history and contributions. Simultaneously, the board member receives acknowledgment for their involvement in cultivating the relationship and encouraging the donation, which is particularly important for stewardship, relationship management, and potential future fundraising efforts.

This ensures that the contributions and influence of all relevant parties are properly documented within the organization's fundraising records, fostering transparency and enabling effective engagement strategies moving forward.