If a consultant wants to track donations in relation to individuals, which account model would they most likely choose?

The Individual Account Model in NPSP is designed specifically to create a clear relationship between donors and their contributions. This model allows for tracking donations on an individual level, ensuring that each person’s giving history and associated details are easily accessible. It supports the identification of individual profiles, making it easier to manage relationships, communication, and targeted fundraising efforts.

In this model, each individual is treated as a unique account, which helps in capturing details specific to that person, such as donation history and engagement activities. This level of granularity is essential for organizations that aim to understand and nurture their relationships with individual donors, as it provides clearer insights into giving patterns and donor motivations.

While other account models exist, they do not focus primarily on individual donors in the same manner. The Standard Account Model without NPSP lacks the features tailored for non-profit relations. The Person Account Model without NPSP does not specifically cater to tracking relationships in the non-profit context. Lastly, the One-to-One Account Model in NPSP might work for some organizations but is generally less effective for comprehensive tracking of donations in relation to individuals compared to the Individual Account Model. This establishes why the Individual Account Model is the most suitable choice for consultants focusing on individual donation tracking.