How should a fundraising manager record a donation from a high-net-worth individual in Salesforce ensuring proper credit?

Creating the donation as a hard credit for the high-net-worth individual while adding the board member as a soft credit contact role is the most effective method for accurately reflecting the donation in Salesforce. This approach ensures that the individual who actually made the donation receives full recognition for their contribution, which is essential for tracking net worth and contribution history.

Assigning a soft credit to the board member acknowledges their role in facilitating the donation without shifting the primary credit away from the individual who made the actual financial commitment. This dual recognition helps maintain accurate reporting on both the donor's contributions and the influence or connections that the board member may have had in securing the donation.

Such recording practices are critical in fundraising as they enable organizations to build stronger relationships with key stakeholders and understand their giving patterns and influence, thereby enhancing future fundraising strategies.