A nonprofit wants to track job seekers’ engagements from multiple sources. What solution should be proposed for assignment management?

Enabling web-to-case and customizing assignment rules is a suitable solution for tracking job seekers’ engagements from multiple sources. This approach allows the nonprofit to collect inquiries or requests directly from their website and create cases in Salesforce automatically. Once a case is created from a job seeker’s engagement, customized assignment rules can come into play to ensure that the right team member is assigned to follow up based on defined criteria such as location, skills, or other important factors.

This solution is particularly effective for managing engagement because it seamlessly integrates a variety of inputs—from website forms to direct outreach—into a structured case management system. The flexibility of assignment rules further enhances this system by allowing the organization to manage workload effectively and ensure timely responses to job seekers. With the ability to customize rules, the organization can easily adapt to changing needs or priorities regarding job seeker support.

Considering the other options, using a custom junction object for Contact and Case would entail additional complexity that may not be necessary for the nonprofit's needs. A multi-select picklist for tracking assignments might lead to challenges in managing and reporting on the assignments effectively, as it does not provide the dynamic structure for case follow-up that this scenario requires. Lastly, enabling web-to-lead is primarily beneficial for initial lead generation, rather